GENSEN has combined the skin restorative powers of the traditional Japanese onsen with advanced skincare technology to provide luxurious products that rejuvenate and protect.


The Japanese Tradition of Beautiful Skin

Japanese women are known for beautiful skin and beauty secrets are passed down from generation to generation. From an early age, Rena Oura shared in her grandmother’s beauty and skincare rituals.

Rena’s family is from the Miyazaki region of Japan. GENSEN products use water from a special onsen in the region that has a perfect balance of minerals and iodine and is known for its skin rejuvenating properties.