Ever wondered how Gensen feels so lightweight, so silky and so easily absorbed with no oily residue?

 The secret is - Plat Ceria! A new generation ingredient!


So what exactly is Plat Ceria?

Plat Ceria actually refers to the rare earth mineral Cerium Oxide that is coated with Platinum. The platinum is there to prevent oxidisation. Think of an apple, after it’s been cut it goes brown- a sign of oxidisation.


Cerium Oxide is a UV scattering ingredient that protects the skin against both UVA and UVB rays. It’s also the only natural UV protecting ingredient that is water soluble! So unlike many other natural UV protection that are oil-based, Gensen’s products are oil-free!


Because Gensen is water-based (actually onsen water-based), daily UV protection has never been easier! Especially formulated for those with sensitive skin or acne-prone skin that doesn’t react well with traditional UV protection. Gensen is natural, effective and full of skin-restoring ingredients to simplify your skincare routine!